As a visionary executive leader with deep expertise in sales and marketing, I have a proven track-record of leading strategic, integrated marketing initiatives for global Fortune 500 technology companies and other forward-thinking organizations. With extensive experience across all marketing disciplines, I am highly skilled in each phase, from crafting compelling content and executing impactful campaigns to managing client relations, building strong brands, and developing overarching strategies.

I am passionate about delivering results and driving business transformation through dynamic planning, strategic thought-leadership, and clear communication. I thrive in demanding, complex sales environments and excel in fast-paced, collaborative organizations where innovation and teamwork are key.

Hello, I’m Brian Wallace

Brian Wallace

Marketing, branding & corporate strategy leader

I am a seasoned executive leader with extensive expertise in marketing, strategy and sales. My proven ability to spearhead strategic marketing initiatives for global Fortune 500 technology companies and innovative organizations sets me apart in the industry. With a strong background across various marketing disciplines, I excel in content development, campaign execution, client relations, branding, and overarching strategy.

Throughout my career, I have made significant contributions that have driven transformative business changes through effective planning, strategic insights, and clear communication. I have a talent for navigating challenging sales environments and thrive in dynamic, collaborative organizations. Over the past several years, I have held the following high-impact roles: Director of Marketing at Wicresoft International, Senior Director of Marketing and Corporate Strategy at Kiefer Consulting, Inc., and Senior Manager of Channel & Content Marketing at Ricoh Americas Corporation.

In addition to these executive roles, I founded Wallace Marcom, Brian Wallace Art and Newport Press, where I have been instrumental in helping clients shape their brand identities and develop marketing strategies. My work has earned me recognition, including the Paul Wills Character Award at Wicresoft and the title of Best Local Artist from the readers of the Folsom Telegraph. I'm also an accomplished author and illustrator, having written and illustrated multiple children's books published under the Newport Press imprint.

I hold an Executive Leadership Certificate from the University of California, Davis, Division of Continuing & Professional Education, and various certifications from HubSpot and the Content Marketing Institute. I'm also a proud graduate of California State University, Sacramento (Bachelor of Arts, Communications Studies).

- Strategic planning & analysis
- Content marketing
- Inbound marketing
- Email marketing
- SEO
- Branding
- Graphic design
- Social media strategy
- Website design
- Events
- User groups/user communities
- Nurture campaigns
- Lead qualification
- C-level presentations
- Consultative selling (trusted advisor)
- Public speaking
- Sales strategy & account planning
- Large/enterprise account strategy
- Roadmap development
- Sales enablement
- Strategic planning
- Brand storytelling/value proposition
- Portfolio rationalization
- Hiring and recruiting processes
- Partner strategy
- Executive leadership
- Adobe Creative Suite
- Canva
- WordPress
- Marketing automation tools: HubSpot, Ontraport, Google Analytics
My resume
Download my portfolio
brian@wallacemarcom.com

Leading with integrity.

Leadership and building a strong team is very important to me. This is feedback from 2 of my employees at Wicresoft International. I led this team with integrity and a collaborative spirit. We accomplished a lot in a short amount of time and I am proud of the environment and culture I created for my team.

“I was lucky enough to be part of Brian's marketing team during our shared time at Wicresoft. Brian has the unique ability to excel at both the overarching strategy and the day-to-day minutiae that marketing demands. As a leader, he excels in seeing the big picture and adapting our marketing strategies to drive sustained success and growth. At the same time, his creativity and design expertise consistently led to innovative and effective campaigns.

Beyond his professional skills, Brian’s compassion and kindness really set him apart. He’s patient, supportive, and genuinely cares about his team, fostering a positive and collaborative work environment. Working with him was a fantastic experience, and I can’t recommend him highly enough for any leadership role or marketing project. He’s truly an asset to any team, and I look forward to the opportunity to work together again!”

Kimberlee Drinkall, Content Specialist (Wicresoft International)

“I was fortunate to have Brian as a boss, and any company would be equally fortunate to have him as a leader. It's incredibly rare to find someone with such exceptional leadership skills and a genuine passion for developing those around him. Brian is deeply committed to ensuring that every team member has the opportunity to learn, grow, and contribute meaningfully. He fosters an environment where everyone's voice is heard and valued, which is a true testament to his leadership.

What sets Brian apart is his ability to uplevel companies by creating innovative marketing strategies that are not only effective but also groundbreaking. He has a unique talent for seeing beyond the ordinary and crafting marketing plans that elevate brands in ways they’ve never experienced before. His vision and creativity consistently push the boundaries, leading to results that speak for themselves.

Brian is a rare find, and I’m truly grateful to have had the opportunity to work with him and Kim. His thoughtful approach to marketing, combined with his ability to inspire and lead, makes him an invaluable asset to any organization. Anyone who has the chance to work with Brian will undoubtedly see the significant impact he brings to the table.”

Anastasia Littas, Marketing Specialist (Wicresoft International)

Accolades and endorsements

"I met Brian at Wicresoft's annual meeting and immediately saw how knowledgeable and professional he was. He gave a great presentation on 'The Power of 3' in marketing that has stuck with me even months later. The website re-brand and projects he's completed with the marketing team are incredibly high quality. I'd recommend his services to anyone!"

Stephanie Morland, Wicresoft | Bright Communications, LLC
"Brian has always been very easy and fun to work with, he's responsive, knowledgeable in many different areas and always willing to go the extra mile to assist his teammates."

Eric Thurber, Drone Videographer/Photographer
"I had the distinct pleasure of working with Brian Wallace for the 2017 Community Service Day, Folsom’s largest day of volunteerism. Brian donated his time and talent to rebrand and design the t-shirts, worn by nearly 3,000 volunteers and project leads. He’s a talented, passionate, responsive, and top-notch professional who cares deeply about his profession and community. Would love the chance to work with Brian again."

Christine Brainerd, MPA, APR, Award-winning Public Communications Professional
"I had the pleasure of volunteering with Brian at American Marketing Association-Sacramento. Brian presented at the Marketing Automation Special Interest Group and has been an active participant in these sessions. I found Brian to be a highly energetic and resourceful marketing mind. He is generous in sharing his knowledge with his peers and engages in conversations to grow his own marketing knowledge."

Vish Deshmane, Global Marketing | Business Development
"I worked very closely with Brian on several large strategic projects for a variety of large global organizations. Brian is truly a strategic thinker and able to distill the most complicated nuances of a solution into a digestible vision with client messaging that inspires the audience. Brian's collaborative work-style lent itself to a great working experience with me and the greater team. Loved working with him and would recommend him any day of the week. He helped me sell millions to my client base."

Jonathan Teel, Enabling Transformation and Breakthroughs through Big Data Analytics and Automation
"Brian is smart, motivated, and amazingly creative. He has directed strategy in the development of videos and creative pieces that were used in sales communications. His creative talent has only enhanced his broad marketing and sales experience in order to give him a unique perspective when managing the development of these programs."

Mary Savage, Account Manager, Business Technology Sales
"Brian Wallace is a true business and marketing professional. He has strong business acumen coupled with a strong skill set in creativity, marketing, and technology. Brian's work ethic, skill set, and passion for the business show through daily... and his quality of work daily speaks for itself.!"

Jim Haney, Vice President of Marketing at Novatech
"Brian and I have worked together on several very large sales projects over the past couple of years. All our work together has resulted in successful outcomes. Brian has the unique ability to zone in on the most important strategic themes and bring those themes to life through compelling marketing materials. He is a genius at PowerPoint! It's always a treat when Brian and I overlap on projects."

Lisa Magnuson, Big, Complex Deals Consultant

I’m proud of my strong track-record of helping companies improve their branding and marketing strategy.

I have an extensive portfolio of content that showcases my range, skill, and expertise. Below is a sampling representative of some of my recent work. As the marketing director of Wicresoft, I developed and led the marketing and go-to-market strategy for Wicresoft International, overseeing seven business units across the United States, United Kingdom, and Europe. Each unit specializes in a diverse array of services, including recruitment marketing, managed IT services, managed telecom, IT consulting, human resources consulting, and aftermarket support services.

All my life, I have pushed myself to do more, create more, test my limits creatively, and invest in bettering my community. There is a running joke that I have an idea a minute. I’m proud of how many of these ideas I’ve brought to life and I look forward to making new ones real.