Hello, I’m Brian Wallace

I am a visionary executive leader with deep expertise in sales and marketing, known for driving strategic, integrated initiatives for Global Fortune 500 technology companies and innovative organizations. With extensive experience across all marketing disciplines, I excel in every phase of the process, from content creation to campaigns, client relations, branding, and strategy. My unique approach and experience have been instrumental in supporting high-stakes pursuits, closing large deals, and transforming business outcomes in both the private and public sectors. I thrive in complex sales environments and fast-paced organizations that value collaboration, consistently delivering results through dynamic planning, strategic thought leadership, and impactful communication.

Brian Wallace

Sales and marketing strategy leader

I am a seasoned executive leader with extensive expertise in marketing, strategy and sales. My proven ability to spearhead strategic marketing initiatives for global Fortune 500 technology companies and innovative organizations sets me apart in the industry. With a strong background across various marketing disciplines, I excel in content development, campaign execution, client relations, branding, sales pursuits, and sales strategy.

Throughout my career, I have made significant contributions that have driven transformative business changes through effective planning, strategic insights, and clear communication. I have a talent for navigating challenging sales environments and thrive in dynamic, collaborative organizations. Over the past several years, I have held the following high-impact roles: Director of Marketing at Wicresoft International, Senior Director of Marketing and Corporate Strategy at Kiefer Consulting, Inc., and Senior Manager of Channel & Content Marketing at Ricoh Americas Corporation. These roles have offered me the unique opportunity to work with both private and public-sector clients.

In addition to these executive roles, I founded Wallace Marcom, Brian Wallace Art and Newport Press, where I have been instrumental in helping clients shape their brand identities and develop marketing strategies. My work has earned me recognition, including the Paul Wills Character Award at Wicresoft and the title of Best Local Artist from the readers of the Folsom Telegraph. I'm also an accomplished author and illustrator, having written and illustrated multiple children's books published under the Newport Press imprint.

I hold an Executive Leadership Certificate from the University of California, Davis, Division of Continuing & Professional Education, and various certifications from HubSpot and the Content Marketing Institute. I'm also a proud graduate of California State University, Sacramento (Bachelor of Science, Communications Studies).

    • Strategic planning & analysis

    • Content marketing

    • Inbound marketing

    • Email marketing

    • SEO

    • Branding

    • Graphic design

    • Social media strategy

    • Website design

    • Events

    • User groups/user communities

    • Nurture campaigns

    • Lead qualification

    • C-level presentations

    • Consultative selling (trusted advisor)

    • Public speaking

    • Sales strategy & account planning

    • Large/enterprise account strategy

    • Roadmap development

    • Sales enablement

    • Strategic planning

    • Brand storytelling/value proposition

    • Portfolio rationalization

    • Hiring and recruiting processes

    • Partner strategy

    • Executive leadership

    • Adobe Creative Suite

    • Canva

    • WordPress

    • Marketing automation tools: HubSpot, Ontraport, Google Analytics

  • My resume

  • brian@wallacemarcom.com

Creative approach to sales and business development

I have extensive experience in leading and supporting the development of off-cycle sales opportunities, building trusted advisor relationships that allow us to seamlessly position services during delivery, and crafting campaigns that nurture and educate clients.

As Director of Marketing & Corporate Strategy at Kiefer Consulting, I spearheaded the creation of a strong, reputable brand story. I oversaw the development and publication of all content, producing over 340 blogs, infographics, eBooks, social media posts, and marketing packages.

I'm proud of my proven track record of helping companies close major deals and build strong, long-lasting partnerships.

I have extensive experience defining strategy for large deals and enterprise pursuits, demonstrating adeptness in managing complex sales and strategic approaches. At both Ricoh and Kiefer Consulting, I successfully drove strategic initiatives that were outcome-focused and customer-centric, setting us apart from the competition. My approach often involved using the Challenger Sale methodology to uncover new opportunities and create innovative paths to closing deals. This experience has been instrumental in shaping effective strategies that foster significant wins and lasting client relationships.

Accolades and endorsements

  • "I met Brian at Wicresoft's annual meeting and immediately saw how knowledgeable and professional he was. He gave a great presentation on 'The Power of 3' in marketing that has stuck with me even months later. The website re-brand and projects he's completed with the marketing team are incredibly high quality. I'd recommend his services to anyone!"

    Stephanie Morland, Wicresoft | Bright Communications, LLC

  • "Brian has always been very easy and fun to work with, he's responsive, knowledgeable in many different areas and always willing to go the extra mile to assist his teammates."

    Eric Thurber, Drone Videographer/Photographer

  • "I had the distinct pleasure of working with Brian Wallace for the 2017 Community Service Day, Folsom’s largest day of volunteerism. Brian donated his time and talent to rebrand and design the t-shirts, worn by nearly 3,000 volunteers and project leads. He’s a talented, passionate, responsive, and top-notch professional who cares deeply about his profession and community. Would love the chance to work with Brian again."

    Christine Brainerd, MPA, APR, Award-winning Public Communications Professional

  • "I had the pleasure of volunteering with Brian at American Marketing Association-Sacramento. Brian presented at the Marketing Automation Special Interest Group and has been an active participant in these sessions. I found Brian to be a highly energetic and resourceful marketing mind. He is generous in sharing his knowledge with his peers and engages in conversations to grow his own marketing knowledge."

    Vish Deshmane, Global Marketing | Business Development

  • "I worked very closely with Brian on several large strategic projects for a variety of large global organizations. Brian is truly a strategic thinker and able to distill the most complicated nuances of a solution into a digestible vision with client messaging that inspires the audience. Brian's collaborative work-style lent itself to a great working experience with me and the greater team. Loved working with him and would recommend him any day of the week. He helped me sell millions to my client base."

    Jonathan Teel, Enabling Transformation and Breakthroughs through Big Data Analytics and Automation

  • "Brian is smart, motivated, and amazingly creative. He has directed strategy in the development of videos and creative pieces that were used in sales communications. His creative talent has only enhanced his broad marketing and sales experience in order to give him a unique perspective when managing the development of these programs."

    Mary Savage, Account Manager, Business Technology Sales

  • "Brian Wallace is a true business and marketing professional. He has strong business acumen coupled with a strong skill set in creativity, marketing, and technology. Brian's work ethic, skill set, and passion for the business show through daily... and his quality of work daily speaks for itself.!"

    Jim Haney, Vice President of Marketing at Novatech

  • "Brian and I have worked together on several very large sales projects over the past couple of years. All our work together has resulted in successful outcomes. Brian has the unique ability to zone in on the most important strategic themes and bring those themes to life through compelling marketing materials. He is a genius at PowerPoint! It's always a treat when Brian and I overlap on projects."

    Lisa Magnuson, Big, Complex Deals Consultant

Brian Wallace

Sales and marketing strategy leader